With the market slowly recovering from the last few years, industries are steadily seeing a silver lining. And this is also true of the carpet cleaning industry. The North American Industry Classification System (NAICS) created a report on the industry in September 2013. Some of the statistics included were:
There are over 40,000 carpet cleaning businesses in The United States.
Over 69,000 people are working in the industry
The industry makes annual revenue of $4 billion.
Since 2008 till 2013, the carpet cleaning industry has seen a slide at -1.8%.
However, all hope is not lost. The slow recovery of the markets presents an opportunity for entrepreneurs to make an entry into this $4 billion industry.
Why Carpet Cleaning?
Carpets are an integral part of offices and commercial complexes. They provide a certain amount of comfort and warmth, and also are an important accessory to brighten up business areas. Commercial organizations are realizing the importance of creating a comfortable environment within the complex. Multi-starred hotels, multiplexes, malls, government buildings, and restaurants are probably the best examples for organizations. As an accessory, the carpet becomes an essential piece of commercial
It can also be used as a fantastic brand marketing tool. Carpets can be specifically designed to have the company logo weaved into the fabric. Thus, the carpet becomes a beautiful, luxurious accessory and a powerful brand statement.
When such establishments are vying for this interior accessory, there will be a high demand for maintenance. Thus, carpet cleaning can be a profitable business in terms of work and revenue.
Advantages/Benefits of Carpet Cleaning Businesses
Commercial carpet cleaners are popular as they help maintain the product’s lifespan.
Carpet cleaners use tools and sprays that are specifically designed to tackle certain problems such as stains, blotches, or even certain carpet fabrics.
Every carpet cleaning business can be certified by the Institute of Inspection Cleaning and Restoration Certification (IICRC). This will reinforce the services that one may provide.
Customers understand that while hiring professionals may incur costs, the longevity of their services will last a reasonable time.
Hiring carpet cleaning machines helps the customer as he does not have to rent out or buy the equipment himself.
How Does One Start?
While some entrepreneurs may not agree, perhaps the best way to understand more about the carpet cleaning business is to do it the old fashioned way – get hands-on experience. Understanding the various jobs of cleaners, management, equipment maintenance, can help you go a long way when you start your own company. For other aspects such as pricing, services, offers sales and marketing; befriend senior colleagues and learn from their experiences.
Step by Step Start-up
Here’s how you can get your business from concept to completion:
Create a business plan: Divide your business into sections, which will help you to focus on every part. Depending on your interests, decide whether you want to market your business as a commercial carpet cleaner or strictly a residential one. Jot down the various services you will be providing – deep cleaning, spot or stain removal, steam cleaning, carpet repair, environmental friendly products, etc. Create estimates for day-to-day expenses. Create marketing and
Location, location, location! This cannot be emphasized enough. Choose your location carefully. Look at areas where there are a number of residential or commercial complexes. Find an office that will allow you to do the various company jobs – book keeping, equipment and file storage, receiving calls, etc.
Get papers in order: It is important to have all the official documents that are required to run a company. Make sure your license to practice carpet cleaning is approved. Have your staff trained and certified by the IICRC. Create business insurance for yourself, the company, and your employees.
Choose the right equipment: Depending on the kind of services you will provide, choose equipment and products that will help you achieve your business goals. You can probably start with industrial vacuums, steam carpet cleaning machines, low flow carpet cleaners, and cleaning chemicals.
Get your company out there: Commence your marketing strategy. Build a website. Create profiles on social networking sites. Get testimonials from satisfied customers. Create videos of your services on YouTube. Advertise on the radio.
Promowise: When it comes to promotions, you can market online and offline. Make sure you choose your targeted locations wisely. For example, certain residential areas do not allow promotions. Market your brand in places such as malls, multiplexes, or even fairs and expos. These events are a great place to introduce a new company.
Make sure you have a very good supplier for your equipment. It would be better if you use a well-known brand name as that will increase confidence among customers. One company that provides cutting edge carpet cleaning equipment is Daimer®. The company is known for technologically advanced cleaning machines. Their product list includes a variety of light, heavy, yet portable carpet cleaning machines for industry and commercial purposes. “Daimer® is now offering a
one-of-a-kind promotional offer – lease or purchase high quality carpet cleaning machines at competitive prices!” Start your business by partnering with Daimer®. Peruse through the company’s list of Clients.
With the right strategy, your carpet cleaning business should be up and running in no time.